In today’s fast paced world, no one wants to wait till they get back home to perform an online task. Your customers are on the move and they wish to access all the information they need on the move as well. This makes it mandatory for merchants to make their websites mobile friendly. What do you mean by mobile friendly? If responsive websites already allow customers to navigate through mobile as well as computers, how can you offer that extra bit to your customers that make them go ‘wow!’
~ Give them key pieces of information
Your customers must be able to find exactly what they are looking for on the website. For example, if they are looking for your exact store location or your phone number, your website must give them that information easily. On the other hand, heavy content like your corporate philosophy, your recent press releases are not something they would want to read on the go.
A click-to-call phone number, the map to your location, local landmarks are a few pieces of information they must have access to as soon as they visit your site.
~ Keep it crisp-keep it easy
One thing you need to keep in mind is that WebPages take more time to open in a mobile phone as compared to a computer. Therefore your designing should be such that your customer has no trouble browsing your website. This implies limited number of pages and streamlined information.
One great way to achieve such crisp and light websites is to opt for WAP Website. A WAP Website is designed in a way that it requires lesser bandwidth to load, lesser navigation to stream and are beautifully designed to improve usability. They use a single URL for all services and these websites are proven to be more user friendly than responsive websites.
~ Keep it finger-friendly
Smartphones vary in size and your job is to make your website usable for even the smallest screens out there. Fingers are not as precise as the mouse. Therefore reduce the amount of typing a customer would require to do once he is on your site. Use dropdown menus, checklists and pre-populated fields so that the customer can simply select what he wishes to click on.
For the options where the customer absolutely has to type, enlarge the elements. For example some websites zoom the boxes when you are typing into them. This will make it easier for the customer to navigate and obtain information.
~ Flash or Java is a strict no-no
You must be thinking this is an obvious tip but you will be surprised how many people still make flash websites. iPhones are a major sector of the Smartphone industry and iPhones do not support Flash. Similarly, many phones do not support Java. One cannot afford to leave out such a huge chunk of customers over a design failure. Therefore, Flash and Java is Off-Limits!
A few carefully planned steps as mentioned above will make a huge difference to your customer traffic. All you need to do is keep the customers experience in mind. For example, keep the call to action easy so that the customer can buy immediately if he decides to. In short keep your website light, clutter free and make it a fun experience!